nature-inspired design: Misused or Meaningful?
In recent years, biophilic design and sustainability have become buzzwords in the world of interior design. I challenge you to walk into any home decor store or browse a catalog, and you’re more than likely to find these terms attached to everything imagineable from furniture to wallpapers. And while it’s very heartening for me to see an increased focus on health, well-being, and the planet, you can’t help but wonder: are these concepts sometimes being misused? Are they genuinely being embraced, OR are they simply marketing tools being used to appeal to the conscious consumer???
Let’s take a look at what these terms really mean, where they’re being misapplied, and how consumers can navigate this complex landscape.
WHAT IS BIOPHILIC DESIGN ALL ABOUT?
Biophilic design is rooted in the human connection to nature. It’s about integrating natural elements into our built environments in ways that promote well-being and productivity. Think of a space filled with natural light, organic materials, and intentional layouts that mimic patterns found in the natural world. It’s not simply placing a plant in the corner of a room or hanging a botanical print on the wall; it’s a holistic approach that considers how humans thrive when they’re connected to nature.
Unfortunately, this intentional design philosophy is very often diluted. Adding a handful of potted plants or painting a room green in no way, shape or form makes a design biophilic. While these elements can contribute to the aesthetic, they’re surface-level solutions that don’t truly engage with the principles of biophilia.
True biophilic design requires careful planning, from maximizing natural light to incorporating materials and textures that remind us of the outdoors. It involves creating spaces that feel alive and nurture our mental and physical health.
THE SUSTAINABILITY DILEMA
Similarly, sustainability in interior design goes well beyond using a “green” material or choosing furniture made from recycled plastic. Genuine sustainability considers the entire lifecycle of a product: how it’s made, transported, used, and ultimately its end of life. It’s about minimizing waste, reducing carbon footprints, and supporting ethical practices.
Yet, many brands out there and designers use the word “sustainability” as a marketing tool, engaging in greenwashing; this is the act of making a product or service appear more environmentally friendly than it really is. For example, a product might be labeled “ecological” because it contains some recycled materials, while the production process is energy-intensive and harmful to the environment.
This misuse not only confuses consumers but also undermines the hard work of those who are genuinely committed to sustainable practices.
NEW BUILDS: A GROWING CONCERN
The misuse of these terms isn’t just limited to products or furnishings, it’s also becoming very common in new builds. Some developers may label entire properties as “biophilic” or “sustainable” because they include features like a green roof or energy-efficient appliances. While these are positive steps, they don’t necessarily make the building biophilic or sustainable.
Authentic biophilic architecture integrates nature at every level, from site selection and building orientation to indoor-outdoor connections and the use of natural materials. Similarly, true sustainability in construction considers the sourcing of materials, energy efficiency, water usage, and the long-term environmental impact of that building. When these elements are only partially addressed, it’s misleading to market a property as a model of biophilic or sustainable design.
HOW CAN CONSUMERS SPOT AUTHENTICITY?
As a consumer, it can be challenging to separate the genuine efforts from the superficial claims. Here are some tips:
Ask Questions: When purchasing a product, working with a designer, or evaluating a property, ask about the materials, sourcing, and processes involved. Transparency is a sign of authenticity.
Look for Certifications: While not all certifications are created equal, recognized labels like WELL, LEED, or FSC can provide some assurance that products and buildings meet sustainability or wellness standards.
Consider the Bigger Picture: Think about the longevity of the design. Will it last? Can it be repaired or reused? Does it support a sustainable lifestyle in the long run?
Beware of Overuse: If every product, design element, or building feature is labeled “biophilic” or “sustainable,” look a little closer. Authentic implementation often speaks for itself without excessive labeling.
As someone who’s passionate about sustainable and intentional design, I think it’s time to move beyond all the buzzwords. These concepts have the power to transform lives and spaces, only if they are used authentically. By educating ourselves and asking the right questions, we can hold the industry accountable and ensure that these powerful ideas are not just trends but lasting principles.
